Posts

Showing posts from December, 2018

10 Dos and Don'ts of Design

Image
More than likely, there will be times when you want to create a quick visual for your company on your own.  A few simple tips can help you create effective visuals for your brand’s message.  Follow these 10 suggestions for creative that will stay on brand and keep the consistency and message on point. 1. Less is more. Clutter equals chaos.  Everything in your design should have significance — every layer should clearly represent what you're trying to accomplish. Too much noise, like text and mundane illustrations, can kill the overall message and confuse your brand's story. 2. Be aware of your typography.  Too many fonts, especially conflicting ones, can come off as disorganized and unprofessional. Stick with two to three fonts, unless there is an immediate need for more. Complementary typography choices, such as handwritten calligraphy with a sans-serif type, can really lend neat and professional look. 3. Don't disturb the original font type.  ...

10 Design Tips And Hacks

Image
10 Graphic Design Hacks that'll Make You a PRO Designer Overnight! 1. Pair Contrasting Fonts Which fonts look good together & which ones don’t? Pairing fonts is one of the most common areas that stumps people who are starting out with graphic design. A great rule of thumb is to choose fonts with high contrast. This will help the fonts balance each other out while still creating a feature in your design. In this example, the font Sifonn was used for the word "Hawaii" and the font Arvo for the supporting text: The contrast between the 2 typefaces has been increased by making the size of the title significantly larger & using a bright color to complement the background ocean image. 2. Match Colors Within Your Designs Creating color harmony is one of the most effective ways to make your designs stand out. One way to create harmony is to match the colors you use for your graphic elements -- such as fonts or text holders -- with a background imag...