10 Dos and Don'ts of Design
More than likely, there will be times when you want to create a quick visual for your company on your own. A few simple tips can help you create effective visuals for your brand’s message. Follow these 10 suggestions for creative that will stay on brand and keep the consistency and message on point. 1. Less is more. Clutter equals chaos. Everything in your design should have significance — every layer should clearly represent what you're trying to accomplish. Too much noise, like text and mundane illustrations, can kill the overall message and confuse your brand's story. 2. Be aware of your typography. Too many fonts, especially conflicting ones, can come off as disorganized and unprofessional. Stick with two to three fonts, unless there is an immediate need for more. Complementary typography choices, such as handwritten calligraphy with a sans-serif type, can really lend neat and professional look. 3. Don't disturb the original font type. ...