Design361

Logos are one of the trickiest things to get right in the graphic design world. It takes almost zero talent to make a logo — virtually anyone can do it. However, making a good logo requires a lot of insight, artistic skill, and patience. Too often we see designers falling into the trap of rushing into a logo design project and coming up with ideas that are so overused that they’re downright cringe-worthy. Today we’re going to take a look at five logo trends that fit this description. Read on to see if any of your go-to techniques are on the list (and make a mental note to avoid them in the future!) Who Cares About Being Unique? Before we jump into some of the logo ideas that you might want to watch out for, let’s address the question of exactly why you should be aware of and perhaps avoid logo ideas that have become a cliché. The answer here cuts at the very core of why logos exist. From a branding perspective, a logo is in many ways the face of your company. When someone t...

One of the most valuable brands of the world, Apple is mainly known for its exquisite hardware design. Whether it is their computers or smartphones, all of its products represent the ceaseless ingenuity of its creative team. A dominance of Apple’s client base is a patron of the eye-popping hardware design of its products. However, the company is not creative only with its product design, but it also has a rich history when it comes to its Apple logo design and branding . From its first brand identity to the last logo, Apple’s logo design has gone through a significant transition regarding design, colours, and style. Apple Inc. Vs Apple Corps: A Long Legal War Over Brand Identity Apart from having an appealing design, the Apple logo design also has a fascinating history. Part of its history is associated with its name that is coincidentally similar to another company by the name of Apple Records which is owned by the Beatles, the famous rock band of the 60s and 70s. Due to the sim...