Design361

Logos are one of the trickiest things to get right in the graphic design world. It takes almost zero talent to make a logo — virtually anyone can do it. However, making a good logo requires a lot of insight, artistic skill, and patience. Too often we see designers falling into the trap of rushing into a logo design project and coming up with ideas that are so overused that they’re downright cringe-worthy. Today we’re going to take a look at five logo trends that fit this description. Read on to see if any of your go-to techniques are on the list (and make a mental note to avoid them in the future!) Who Cares About Being Unique? Before we jump into some of the logo ideas that you might want to watch out for, let’s address the question of exactly why you should be aware of and perhaps avoid logo ideas that have become a cliché. The answer here cuts at the very core of why logos exist. From a branding perspective, a logo is in many ways the face of your company. When someone t...

Though John Deere fashioned his first polished-steel plow in Grand Detour, Illinois in 1837, the evolution of his company took years and remained a small operation for quite some time.  By the time he had employed 16 people, the operation was still without a name and a logo.  However, in 1868, more than 31 years after John Deere’s operation started as a partnership or single proprietorship, it was incorporated under the name Deere & Company. The company existed for several years and after a brief spell of success, and then failure, the operations began to solidify and consolidate in Illinois. In 1876, after some deliberation, John Deere registered a logo , the “leaping deer” trademark. 1876 Although it was registered in 1876, the logo has been in use for three years. At this time, the company was producing more than 60,000 plows a year, and it was seen as a necessary move to create a trademark in order to protect against copying and deception. The original trad...