The Evolution Of The John Deere Logo
Though John Deere fashioned his first polished-steel plow in Grand Detour, Illinois in 1837, the evolution of his company took years and remained a small operation for quite some time. By the time he had employed 16 people, the operation was still without a name and a logo. However, in 1868, more than 31 years after John Deere’s operation started as a partnership or single proprietorship, it was incorporated under the name Deere & Company. The company existed for several years and after a brief spell of success, and then failure, the operations began to solidify and consolidate in Illinois. In 1876, after some deliberation, John Deere registered a logo , the “leaping deer” trademark. 1876 Although it was registered in 1876, the logo has been in use for three years. At this time, the company was producing more than 60,000 plows a year, and it was seen as a necessary move to create a trademark in order to protect against copying and deception. The original trad...