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The Evolution Of The John Deere Logo

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Though John Deere fashioned his first polished-steel plow in Grand Detour, Illinois in 1837, the evolution of his company took years and remained a small operation for quite some time.  By the time he had employed 16 people, the operation was still without a name and a logo.  However, in 1868, more than 31 years after John Deere’s operation started as a partnership or single proprietorship, it was incorporated under the name Deere & Company. The company existed for several years and after a brief spell of success, and then failure, the operations began to solidify and consolidate in Illinois. In 1876, after some deliberation, John Deere registered a logo , the “leaping deer” trademark. 1876 Although it was registered in 1876, the logo has been in use for three years. At this time, the company was producing more than 60,000 plows a year, and it was seen as a necessary move to create a trademark in order to protect against copying and deception. The original trad...

10 Design Tips And Hacks

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10 Graphic Design Hacks that'll Make You a PRO Designer Overnight! 1. Pair Contrasting Fonts Which fonts look good together & which ones don’t? Pairing fonts is one of the most common areas that stumps people who are starting out with graphic design. A great rule of thumb is to choose fonts with high contrast. This will help the fonts balance each other out while still creating a feature in your design. In this example, the font Sifonn was used for the word "Hawaii" and the font Arvo for the supporting text: The contrast between the 2 typefaces has been increased by making the size of the title significantly larger & using a bright color to complement the background ocean image. 2. Match Colors Within Your Designs Creating color harmony is one of the most effective ways to make your designs stand out. One way to create harmony is to match the colors you use for your graphic elements -- such as fonts or text holders -- with a background imag...

Top Graphic Design Trends 2019: Fresh Hot & Bold

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Observing what is going on out there in the world of graphic design, we can say with confidence that the year 2018 has been a strong year marked with many wonderful graphic, web, print, editorial, package, and other kinds of designs. Now that 2019 is less than 2 months away, we are absolutely thrilled to find out if we’ll be witnessing a total apocalypse in the world of graphic design or everything will just stay the same old, same old. We are definitely seeing designers taking several directions. We’ve found out that… Graphic design trends 2019 are: Open compositions: Ditch the frames The first of our graphic design trends 2019 predictions is open compositions. Not so long ago, designers used to put frames on everything to achieve the feeling of a finished design. Lately, there has been a tendency for open, airy designs which seem to show only a part of the whole “picture”. In 2019, we expect from designers to ditch the frames completely and surprise us with open, airy designs...