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Showing posts from September, 2019

5 Cliche Logo Design Trends to Avoid

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Logos are one of the trickiest things to get right in the graphic design world. It takes almost zero talent to make a logo — virtually anyone can do it. However, making a good logo requires a lot of insight, artistic skill, and patience. Too often we see designers falling into the trap of rushing into a logo design project and coming up with ideas that are so overused that they’re downright cringe-worthy. Today we’re going to take a look at five logo trends that fit this description. Read on to see if any of your go-to techniques are on the list (and make a mental note to avoid them in the future!) Who Cares About Being Unique? Before we jump into some of the logo ideas that you might want to watch out for, let’s address the question of exactly why you should be aware of and perhaps avoid logo ideas that have become a cliché. The answer here cuts at the very core of why logos exist. From a branding perspective, a logo is in many ways the face of your company. When someone t