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5 Cliche Logo Design Trends to Avoid

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Logos are one of the trickiest things to get right in the graphic design world. It takes almost zero talent to make a logo — virtually anyone can do it. However, making a good logo requires a lot of insight, artistic skill, and patience. Too often we see designers falling into the trap of rushing into a logo design project and coming up with ideas that are so overused that they’re downright cringe-worthy. Today we’re going to take a look at five logo trends that fit this description. Read on to see if any of your go-to techniques are on the list (and make a mental note to avoid them in the future!) Who Cares About Being Unique? Before we jump into some of the logo ideas that you might want to watch out for, let’s address the question of exactly why you should be aware of and perhaps avoid logo ideas that have become a cliché. The answer here cuts at the very core of why logos exist. From a branding perspective, a logo is in many ways the face of your company. When someone t...
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The History Of The Apple Logo

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One of the most valuable brands of the world, Apple is mainly known for its exquisite hardware design. Whether it is their computers or smartphones, all of its products represent the ceaseless ingenuity of its creative team. A dominance of Apple’s client base is a patron of the eye-popping hardware design of its products. However, the company is not creative only with its product design, but it also has a rich history when it comes to its Apple logo design and branding . From its first brand identity to the last logo, Apple’s logo design has gone through a significant transition regarding design, colours, and style. Apple Inc. Vs Apple Corps: A Long Legal War Over Brand Identity Apart from having an appealing design, the Apple logo design also has a fascinating history. Part of its history is associated with its name that is coincidentally similar to another company by the name of Apple Records which is owned by the Beatles, the famous rock band of the 60s and 70s. Due to the sim...
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The Evolution Of The John Deere Logo

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Though John Deere fashioned his first polished-steel plow in Grand Detour, Illinois in 1837, the evolution of his company took years and remained a small operation for quite some time.  By the time he had employed 16 people, the operation was still without a name and a logo.  However, in 1868, more than 31 years after John Deere’s operation started as a partnership or single proprietorship, it was incorporated under the name Deere & Company. The company existed for several years and after a brief spell of success, and then failure, the operations began to solidify and consolidate in Illinois. In 1876, after some deliberation, John Deere registered a logo , the “leaping deer” trademark. 1876 Although it was registered in 1876, the logo has been in use for three years. At this time, the company was producing more than 60,000 plows a year, and it was seen as a necessary move to create a trademark in order to protect against copying and deception. The original trad...
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10 Dos and Don'ts of Design

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More than likely, there will be times when you want to create a quick visual for your company on your own.  A few simple tips can help you create effective visuals for your brand’s message.  Follow these 10 suggestions for creative that will stay on brand and keep the consistency and message on point. 1. Less is more. Clutter equals chaos.  Everything in your design should have significance — every layer should clearly represent what you're trying to accomplish. Too much noise, like text and mundane illustrations, can kill the overall message and confuse your brand's story. 2. Be aware of your typography.  Too many fonts, especially conflicting ones, can come off as disorganized and unprofessional. Stick with two to three fonts, unless there is an immediate need for more. Complementary typography choices, such as handwritten calligraphy with a sans-serif type, can really lend neat and professional look. 3. Don't disturb the original font type.  ...
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10 Design Tips And Hacks

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10 Graphic Design Hacks that'll Make You a PRO Designer Overnight! 1. Pair Contrasting Fonts Which fonts look good together & which ones don’t? Pairing fonts is one of the most common areas that stumps people who are starting out with graphic design. A great rule of thumb is to choose fonts with high contrast. This will help the fonts balance each other out while still creating a feature in your design. In this example, the font Sifonn was used for the word "Hawaii" and the font Arvo for the supporting text: The contrast between the 2 typefaces has been increased by making the size of the title significantly larger & using a bright color to complement the background ocean image. 2. Match Colors Within Your Designs Creating color harmony is one of the most effective ways to make your designs stand out. One way to create harmony is to match the colors you use for your graphic elements -- such as fonts or text holders -- with a background imag...
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Top Graphic Design Trends 2019: Fresh Hot & Bold

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Observing what is going on out there in the world of graphic design, we can say with confidence that the year 2018 has been a strong year marked with many wonderful graphic, web, print, editorial, package, and other kinds of designs. Now that 2019 is less than 2 months away, we are absolutely thrilled to find out if we’ll be witnessing a total apocalypse in the world of graphic design or everything will just stay the same old, same old. We are definitely seeing designers taking several directions. We’ve found out that… Graphic design trends 2019 are: Open compositions: Ditch the frames The first of our graphic design trends 2019 predictions is open compositions. Not so long ago, designers used to put frames on everything to achieve the feeling of a finished design. Lately, there has been a tendency for open, airy designs which seem to show only a part of the whole “picture”. In 2019, we expect from designers to ditch the frames completely and surprise us with open, airy designs...
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Location: Minnesota, USA
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