Design361

One of the most valuable brands of the world, Apple is mainly known for its exquisite hardware design. Whether it is their computers or smartphones, all of its products represent the ceaseless ingenuity of its creative team. A dominance of Apple’s client base is a patron of the eye-popping hardware design of its products. However, the company is not creative only with its product design, but it also has a rich history when it comes to its Apple logo design and branding . From its first brand identity to the last logo, Apple’s logo design has gone through a significant transition regarding design, colours, and style. Apple Inc. Vs Apple Corps: A Long Legal War Over Brand Identity Apart from having an appealing design, the Apple logo design also has a fascinating history. Part of its history is associated with its name that is coincidentally similar to another company by the name of Apple Records which is owned by the Beatles, the famous rock band of the 60s and 70s. Due to the sim...

Though John Deere fashioned his first polished-steel plow in Grand Detour, Illinois in 1837, the evolution of his company took years and remained a small operation for quite some time.  By the time he had employed 16 people, the operation was still without a name and a logo.  However, in 1868, more than 31 years after John Deere’s operation started as a partnership or single proprietorship, it was incorporated under the name Deere & Company. The company existed for several years and after a brief spell of success, and then failure, the operations began to solidify and consolidate in Illinois. In 1876, after some deliberation, John Deere registered a logo , the “leaping deer” trademark. 1876 Although it was registered in 1876, the logo has been in use for three years. At this time, the company was producing more than 60,000 plows a year, and it was seen as a necessary move to create a trademark in order to protect against copying and deception. The original trad...