What is Graphic Design?

By -

Graphic design is the process of creating visual and textual content in order to communicate messages to a target group. 

It involves the application of typography, photography, and illustration, in combination with visual hierarchy and page layout techniques. Twenty-first-century graphic design extends beyond traditional print media and includes web design, packaging, wayfinding, and exhibition design.

The history of graphic design begins with the production of manuscripts in ancient civilizations, which placed an emphasis on typography. For centuries, early artists—usually commissioned or, like medieval monks, duty-bound by vocation to work in the realms of mysticism, religion, and state affairs—had few tools at their disposal. 
What is Graphic Design?
They had to etch and ink representations painstakingly on stone, clay, papyrus, bark, parchment, and vellum. With technological progress (i.e., the invention of movable type and eventually computers), the field developed into a distinct profession. 

In the late 19th and early 20th centuries, the creation of print media (e.g., advertisements, books for mass/worldwide distribution, and magazines) using a combination of visual and textual content grew. In 1922, William A. Dwiggins, an American type designer, calligrapher, and book designer, introduced the term graphic design to describe the emerging field. Throughout the rest of the 20th century and into the 21st, the field continued to advance; globally, it spans multiple media, both static and interactive.

The term “graphic design” is closely related to visual design and information design. Although interpretations may vary, at the heart of all descriptions lies a human-centered design process. Understanding the users’ information needs and visual processing capabilities is key to designing visual information that successfully communicates the desired message. 

Perhaps unsurprisingly, for designers creating work for ever-increasingly mobile audiences, augmenting graphic design to suit the user’s context is a heavyweight matter to bear in mind at all times.

Comments

Post a Comment

Popular posts from this blog

Top Graphic Design Trends 2019: Fresh Hot & Bold

By -
Image
Observing what is going on out there in the world of graphic design, we can say with confidence that the year 2018 has been a strong year marked with many wonderful graphic, web, print, editorial, package, and other kinds of designs. Now that 2019 is less than 2 months away, we are absolutely thrilled to find out if we’ll be witnessing a total apocalypse in the world of graphic design or everything will just stay the same old, same old. We are definitely seeing designers taking several directions. We’ve found out that… Graphic design trends 2019 are: Open compositions: Ditch the frames The first of our graphic design trends 2019 predictions is open compositions. Not so long ago, designers used to put frames on everything to achieve the feeling of a finished design. Lately, there has been a tendency for open, airy designs which seem to show only a part of the whole “picture”. In 2019, we expect from designers to ditch the frames completely and surprise us with open, airy designs...
Read more

The 5 Rules of Design Composition And Layout

By -
Image
Everyone knows to get better at any art form, you have to first understand the particular tools and procedures that form it. Design is no different from playing an instrument or even a chef making a meal.  If the elements of graphic design (line, color, texture, shape) are the ingredients laid out in front of her and the principles of design (movement, rhythm, proportion, etc) are the recipe she uses to make the meal, then think of design layout and composition as the final plating. Cake brochure  by  Luz Viera Sure, the chef could throw everything into a bowl and call it good. Or, she could arrange the ingredients in a way that highlights the individual elements inside; she can deliver a message in a beautiful package. With time and care, she can create an incredible experience for the person consuming the meal. Read on to learn more about the many ways you can structure your design compositions to have the showstopping effect of a perfect seven-tiered cak...
Read more

Oops! Embarrassing Design Blunders

By -
Image
It’s easy for designers to make mistakes while working on several projects simultaneously, often on little to no sleep. We are only human. When we rush to meet a deadline, careless errors can go overlooked.  However, when these “tiny” flaws slip through rounds of edits and end up getting published for the entire world to see, the designer is met with waves of scrutiny.  Here are a few rather embarrassing examples of silly typos, sloppy Photoshop and careless mistakes that show just how important it is to double-check your work before publishing! 1. Miami Herald ran a Macy’s ad congratulating the Heat on winning the NBA title. There would be nothing wrong with this ad if Miami had not lost Game 6 of the NBA finals and thus the series to the Dallas Mavericks. 2. The shadow doesn’t quite match up with the voting machine featured on the cover of Time magazine. 3. I hope the bathroom isn’t crowded. 4. Looks like this designer went a little crazy with the clone stam...
Read more